stm_bm(["menu0e61",700,"","blank.gif",0,"","",1,0,250,0,0,1,0,0,"","",0,0,1,1,"default","hand",""],this);
stm_bp("p0",[1,4,0,0,1,4,0,7,100,"",-2,"",-2,90,0,0,"#999999","#FFFFFF","",3,0,0,"#000000"]);
stm_ai("p0i0",[0,"BRIEFING CAMPAÑA","","",-1,-1,0,"","_self","","","","",0,0,0,"arrow_r.gif","arrow_gray.gif",7,7,0,1,1,"#FFFFF7",0,"#EDF2FF",0,"newline.gif","",3,3,1,1,"#B1BEF2","#B1BEF2","#000000","#000000","bold 8pt TAHOMA","bold 8pt TAHOMA",0,0],200,0);
stm_bpx("p1","p0",[1,2,0,0,1,4,14,0,100,"",-2,"",-2,58,1,1,"#999999","transparent"]);
stm_aix("p1i0","p0i0",[0,"Público objetivo","","",-1,-1,0,"","_self","","","","",14,12,0,"","",0,0,0,0,1,"#333333",0,"#333333",0,"","",0,0,0,0,"#F4A838","#666666","#FFFFFF","#FFFFFF","8pt TAHOMA","8pt TAHOMA"],175,0);
stm_aix("p1i1","p1i0",[0,"Cliente \r\n(Producto y Antecedentes)"],175,0);
stm_aix("p1i2","p1i0",[0,"Objetivo de la Campaña"],175,0);
stm_aix("p1i3","p1i0",[0,"Estrategía"],175,0);
stm_aix("p1i4","p1i0",[0,"Presupuesto cerrado"],175,0);
stm_ep();
stm_ai("p0i1",[6,1,"#FFFFFF","yellow6-d.gif",13,12,0]);
stm_aix("p0i2","p0i0",[0,"CREATIVIDAD"],200,0);
stm_bpx("p2","p1",[]);
stm_aix("p2i0","p1i0",[0,"Concepto creatividad"],175,0);
stm_aix("p2i1","p1i0",[0,"Tono y Estilo \r\nde Comunicación"],175,0);
stm_aix("p2i2","p1i0",[0,"Objeto físico que \r\nrepresente el concepto \r\na transmitir"],175,0);
stm_ep();
stm_aix("p0i3","p0i1",[6,1,"#FFFFFF","yellow6-u.gif"]);
stm_aix("p0i4","p0i1",[]);
stm_aix("p0i5","p0i0",[0," VIABILIDAD","","",-1,-1,0,"","_self","","","","",0,0,0,"arrow_r.gif","arrow_gray.gif",7,7,0,1,1,"#FFCC00",0,"#FFCC00",0,"","",3,3,1,1,"#333333","#333333","#000000","#666666"],200,0);
stm_bpx("p3","p1",[]);
stm_aix("p3i0","p1i0",[0,"Planteamiento y valoración \r\nde las diferentes opciones \r\nque se ajusten a sus \r\n necesidades concretas \r\n(forma, acabados, materiales, \r\nplazos de entrega)"],193,0);
stm_ep();
stm_aix("p0i6","p0i1",[]);
stm_aix("p0i7","p0i5",[0,"PRESUPUESTO"],200,0);
stm_bpx("p4","p1",[]);
stm_aix("p4i0","p1i0",[0,"Definición de las características  \r\ntécnicas para la fabricación  \r\nen base al presupuesto asignado \r\npara la campaña"],193,0);
stm_ep();
stm_aix("p0i8","p0i1",[]);
stm_aix("p0i9","p0i5",[0," ELABORACION DE MUESTRA"],200,0);
stm_bpx("p5","p1",[]);
stm_aix("p5i0","p1i0",[0,"Fabricación de prototipo  \r\nsusceptible a modificaciones"],193,0);
stm_ep();
stm_aix("p0i10","p0i1",[]);
stm_aix("p0i11","p0i0",[0,"   ACEPTACION","","",-1,-1,0,"","_self","","","","",0,0,0,"","",0,0],200,0);
stm_aix("p0i12","p0i1",[]);
stm_aix("p0i13","p0i5",[0,"REPRODUCCION \r\nPRODUCTO DEFINITIVO"],200,0);
stm_bpx("p6","p1",[]);
stm_aix("p6i0","p1i0",[0,"Fabricación"],180,0);
stm_aix("p6i1","p1i0",[0,"Manipulado y otros servicios"],180,0);
stm_aix("p6i2","p1i0",[0,"Coordinación con el cliente \r\ny proveedores habituales"],180,0);
stm_ep();
stm_aix("p0i14","p0i1",[]);
stm_aix("p0i15","p0i5",[0,"     ENTREGA"],200,0);
stm_bpx("p7","p1",[]);
stm_aix("p7i0","p5i0",[],193,0);
stm_ep();
stm_ep();
stm_em();